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Korg UK responds to Behringer switch

Gary Cooper
 Korg UK responds to Behringer switch


Rob Castle, Korg UK's MD, has issued a statement, following last month's surprise announcement by Behringer that it was switching to direct sales.

"Here at Korg UK we have been evaluating our position following the Behringer change of worldwide strategy. After due consideration of their new strategy we have decided not to continue our relationship. We are therefore selling off our stock and our dealer portal is open for business – with excellent prices and availability - while stocks last.

"Our dedicated Audio Team is now fully focused on Samson, which offers an excellent, wide product range with real potential to provide our dealers with profitable growth. I would like to take this opportunity to thank all the dealers who supported us with this experiment over the last few months and ask them now to take a fresh look at the Samson range. As well as Samson we distribute Korg, Vox, Jupiter, Vic Firth, Mapex, Paiste and Hartke. We are very fortunate in representing these very desirable, high profile, premium brands and we are committed to working closely with our dealer network to build our business together."

Korg UK contacts: Oli Webb in the North:07733 323599 and Mike Gibson in the South: 07887 854340

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Tags: behringer , korg uk

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