Indie, the British guitar brand with attitude, has appointed Ashton Music as its UK distributor.
The move follows Indie's rapid growth in export markets, MI Pro understands, which Indie's Keith Willis (pictured, centre, with Ashton's Jon Gold, left, and Roger Seekings, right) says need his full attention.
"When we decided that going the UK distribution route was indeed the right way forward for Indie we set a very strict criteria, almost unachievable!," Willis says. "The last thing we needed was to risk taking a backwards step, especially with Indie having so much positive energy surrounding it right now, so I was pleased to discover just how in tune Indie and Ashton are, the synergy is frightening!
"It has been so easy working with Jon Gold and his team to get everything in place. We share the same ideals, the same views about the M.I. and more importantly share the same vision for the future
"For me a partnership is not a partnership unless both sides benefit equally and I am pleased to say that is exactly what is happening here. There is a great twist too, as I believe the independent UK dealers will benefit most of all - just watch this space as things will definitely not stay the same: they will get better!"
Ashton's Jon Gold added, "The more we talked, the clearer it became that Indie an Ashton have a tremendous amount in common and are going to work together as a great team. There's a lot of excitement about Indie's guitars, both here and overseas and it comes at a perfect time for us at Ashton as we consolidate our position as a distributor of other brands, as well as Ashton itself."
Asked if the appointment by Indie, which follows last year's gaining of the fast-growing Sparrow guitar line, was part of a brand acquisition programme, Gold said: "Without a doubt. We are moving ahead to the next phase of the company's growth, so watch this space!"
Ashton Music: 01780 781630