MI Pro publisher Intent Media's international audio, video and lighting integration title has been rebranded to Installation.
Formerly Installation Europe (IE), the publication has dropped 'Europe' from its name, as it has been offering coverage from outside the continent for some time, particularly from the Middle East.Editor Paddy Baker felt the previous name was limiting the title and that it was time for a change.
Article continues below
"For as long as I have been editing the title, I’ve had to turn away stories, regardless of quality, simply because they came from the wrong part of the world – or else I had to find excuses to include them," Baker said. "That is no longer the case. While I expect that European stories will continue to predominate, we are now reporting on installations, market developments and products that we believe will interest the industry, regardless of where they originate."The print magazine also has a new look and the relaunch has been timed to coincide with the Infocomm 2012 show, which starts today (June 13th) and runs until June 15th.