Online marketplace Reverb.com has announced the launch of Reverb Sites, a service created to help sellers better promote their businesses online.
Dedicated to buying, selling, and learning about music gear, Reverb’s new offering will specifically help those selling musical instruments and gear.
The firm says it wants to “empower sellers to build their brand with a high-quality website”.
So, what does this mean for the average independent bricks and mortar MI retailer?
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While we’ve already heard this week from retail analysts that physical stores need to take a leaf out of online retailer’s books if they want to revive the high street, it is difficult to know where to start if you don’t already have a website, or if you need to drastically revamp your current site to bring it up to scratch with current successful online sellers.
Reverb is hoping to take the stress out of this by focussing on these aspects that hold many back from updating, redesigning and even creating a website for their store or brand.
“As musicians who buy and sell gear ourselves, we understand that not everyone has the time, money, or expertise to create and manage their own music gear website,” said Reverb.com chief operating officer Dan Melnick.
“As a tech and e-commerce company, we also understand that a website is an invaluable tool when it comes to marketing your music gear business online.
“Reverb Sites was created so any seller in our marketplace can showcase their gear through a quality website and effortlessly manage that website from the same dashboard they manage their Reverb.com shop through.”
HOW IT WORKS
With Reverb Sites, inventory from a seller’s existing Reverb.com shop is automatically synced and all orders are managed through one dashboard. When an item sells in either location, it’s marked as “sold”, so there are no extra imports, double sales, or wasted time.
To build and strengthen their brand, sellers can choose from several professionally designed, mobile-optimised website themes. Once a template is selected, the Reverb Sites platform auto-populates information from the user’s Reverb.com shop and allows the seller to further customise the site with logos, pages, photos, videos, etc.
“At the end of the day, our sellers want to spend their time selling gear and making money – not worrying about their website,” said David Kalt, founder and CEO at Reverb.com.
One worry with running a website can be tech problems and crashes, especially around busy periods such as Black Friday and Cyber Monday. Another appealing thing about this new service is the piece of mind that tech issues will be in a safe pair of hands.
“With the introduction of Reverb Sites, we’re giving sellers all of the tools they need to showcase their products on a customised, fully-functioning website that they can manage by simply running their Reverb.com shop as usual,” said Kalt. “Plus, sellers will be able to rest easy knowing that their website is supported by the Reverb.com tech team.”
Seamless integration between a seller’s Reverb Site and Reverb.com shop also means analytics – from sales to website traffic – can be monitored from one central location.
In addition, Reverb Sites are designed using the latest in Search Engine Optimisation (SEO) best practices, which means sellers’ websites and products will be easy for potential customers to find online.
The Beta version of Reverb Sites is currently available and the service is scheduled to launch in spring 2017.
Reverb.com will also have a stand at NAMM 2017 and will host a presentation at the show on Thursday 19th January.