Headstock Distribution put on the first ever Tama/Zildjian Percussion Expo at its West Midlands HQ on February 7th.
Dealers were given the opportunity to visit the facility and take a look at the latest products from the brands. They also got the chance to be the first to order special items from the 2012 product ranges.
On the performance stages, Dexter Hercules (Pixie Lott, JLS, Eliza Doolittle) demonstrated the new Zildjian Gen16 intelligent percussion system with a Tama Superstar Hyperdrive kit that was fitted with mesh heads and triggered for full hybrid electronic performance. Kaz Rodriguez (Aggro Santos, Zalon Thompson) then showed off the Tama Starclassic Performer B/B drum range and new Sound Lab Project Power Maple snare with a selection of the new 2012 Zildjian cymbals, including the Zildjian 13” pocket hi-hats, 19” K Custom Trash Splash and the A Custom 20th Anniversary 21” Ride. Tama and Zildjian artist Si 'Tiger' Atkinson (Black Spiders) was also on hand throughout the day to help with proceedings.
"It was great to see so many dealers from all over the UK make the effort to attend the Headstock Percussion Expo 2012," said Headstock percussion brand manager, Andy Sadowski. "There was a lot of new and interesting product showcased from both Zildjian & Tama at this years NAMM show, and the Expo gave us an invaluable opportunity to give our dealers a first look at everything new."
”Everyone who attended said how valuable the day had been, and how they had enjoyed the day out coming to visit us. A big big thank you to the wonderful Tama and Zildjian artists, who gave their time to come and spend the day with us, and especially all of our splendid percussion dealers, who helped make the day such a success.”
UK sales manager Lindsay Harvey added: ”As few dealers attended the Winter NAMM show this year, we decided we needed to support our UK dealers by bringing the show to them in the form our Headstock Percussion Expo here in Black Country.
"We were impressed to see so many faces from as far as Glasgow, Cardiff, London, Manchester, Kent and in between, making the journey to see all the new Zildjian and Tama releases for 2012. A great day was had by all and we will do it again.”