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Headphone sales spark Sennheiser profit surge

Headphone sales spark Sennheiser profit surge

Sennheiser’s profits have leapt from 3.8 million Euros to 22.6 million Euros in the last twelve months, according to its financial statement for the business year 2010.

The report revealed an increase in turnover of 468.2 million Euros, compared to 389.9 million Euros in 2009 and the firm also managed to reach double figures for its growth rate in all sales regions.

Headphone sales contributed to 34.9 per cent of the total turnover, followed by wireless microphones (25.5. per cent), communications products (8.1 per cent) and wired microphones (7.4 per cent).

"All product groups and all markets have contributed to this positive result," said Volker Bartels, spokesperson for Sennheiser's executive management board.
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"One of the important factors that contributed to this result was the revival of the professional side of our business and the highly positive growth at the end of the year, particularly in the consumer segment. Now we have to stabilise this dynamic growth and further expand our business.”

According to GfK Retail and Technology, Sennheiser has also maintained its position at the top of the headphone market in Europe and stabilised its value-based 23 per cent share of the market from last year.

Tags: sennheiser , microphones , headphones , gfk retail and technology

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