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Great Wall becomes exclusive Chinese distributor for Adam Hall Group

Laura  Barnes
Great Wall becomes exclusive Chinese distributor for Adam Hall Group

The Singapore arm of Adam Hall Group has appointed Great Wall as its exclusive distribution partner in China for all brands except Adam Hall Hardware.

Established in 1997 by founders Mr. Kwong Wai Tong and Mr. Ye Jin Bin, Great Wall is headquartered in Guangzhou and is currently the leading musical instrument distribution company in China.

Having offices in Beijing, Xi’an and Shanghai, four showrooms, and a music school with 50 teachers and 300 students, Great Wall also has a 900-member dealer network throughout China. 

With both their warehouses strategically located, with one in Guangzhou and the other in Tianjin, the new partnership will help smoothen and shorten delivery times to dealers. 
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“It has been an honour having both Mr. Tong and Mr. Bin at our showroom in Singapore for extensive discussions surrounding future visions and plans for our companies,” said Chandan Mahtani, managing director of Adam Hall Asia Pte Ltd.

“Not only do they share similar beliefs in highly valuing relationships with customers and industry professionals, but I have come to appreciate their continued involvement in fostering the musical instruments communities.” 

Being the gateway into Asia, the Adam Hall Group has invested in its Asian showroom in Singapore. This showroom is not only used for demonstrations, but also open for trainings and special events. Adam Hall Asia Pte Ltd, a 100% subsidiary of Adam Hall GmbH, has plans for more such activities engaging partners together. 

“It’s always nice to see all our distributors come together in one sitting and exchange ideas,” added Mahtani. 

Mr. Tong commented: “We are truly looking forward to distributing the Adam Hall Group brands in China. With our wide network of dealers, we are confident that they will appreciate the variety, not to mention the design, of the products.

“It’s reassuring to know that the Adam Hall Group has its own R&D, Design and Marketing teams at its headquarters in Neu Anspach, Germany.”

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Tags: Distribution , Adam Hall Group , Great Wall

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