In the piece, O'Hara outlines strategies for planning for the season on your website, creating content, product presentation, marketing to the non-musician, the use of emails, and more.
O’Hara is a managing partner at Retail Up!, a website and epos service provider for all types of music dealers and his company has seen dramatic growth since its arrival in Europe just over two years ago. The company aims to provide website and epos solutions for MI stores in an accessible and 'user-friendly' manner.
You can read the full feature here.
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