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Gen16 given NAMM?s Best In Show Award

Gen16 given NAMM?s Best In Show Award

The Avedis Zildjian Company’s new technology division, Gen 16, was awarded the prestigious Best In Show award at this year’s winter NAMM show.

Seven experts in music retail toured the Anaheim Convention Center for three days of the event, picking out the best of this year’s exhibitors, before choosing Gen16’s Acoustic Electric (AE) cymbals as one of the standout new products of the 2011 show.

Setting them apart from MIDI trigger pads, the AE range is a series of real acoustic cymbals that sound and respond just like a traditional cymbal, but play at less than a quarter of the volume. The inclusion of a dual microphone system and the utilisation of digital signal processing has resulted in a range of natural cymbal sounds without using sampling or MIDI.

"The AE Cymbal represents a true paradigm shift for musicians," says John Roderick, Zildjian's VP of new business and product development. "It's an entirely new instrument, much like the Fender Rhodes was to the acoustic piano, or the electric bass to the upright bass, and we believe it will have a comparable creative influence on musicians and their music."
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Other innovative Gen16 products launched at the event include the AE rack, a new hardware system for acoustic and electric drums and percussion, the Digital Vault sample library of Zildjian’s most rare and sought-after cymbals, the interactive Groove Player app for iPad and iPhone and the new online store.

"The Zildjian Company has been making cymbals since 1623, making us one of the world's oldest family-owned businesses," added Zildjian’s CEO Craigie Zildjian. "With Gen16, we're making a bold and definitive statement for Zildjian in the 21st century."

For more information, visit the Gen16 website here.

Tags: NAMM , zildjian , gen16 , acoustic electric cymbals , digital vault , groove player app

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