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GAK celebrates 25 years of business with a month of 48-hour giveaways

Laura  Barnes
GAK celebrates 25 years of business with a month of 48-hour giveaways

Family owned and operated musical instrument retailer GAK is celebrating its 25th anniversary.

To mark the milestone achievement, the retailer will be celebrating with a month of 48-hour giveaways online and in-store.

GAK started life as a humble market stall on Kensington Place, around the corner from where the shop now stands today. Back then, it was a one-man operation, inspired by a desire to challenge the culture of stuffy guitar stores.

Having noticed the trend for unenthusiastic service elsewhere, GAK founder Gary Marshall bought a book about vintage guitars, set up shop, and stocked it with his own guitar collection.
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"When I came in I didn't know nothing, straight off a building site I was a ragamuffin,” admitted Marshall. But Brighton wasn't the music mecca it is today, Denmark Street was still dominating sales in the South, and Marshall had to build his reputation from scratch.

Sure enough, his fresh and friendly attitude, and willingness to strike a deal propelled the business forward; the market stall moved to its first premises, and Marshall hired his first employees. In its first year, the shop saw such a substantial and steady increase in business that he knew he'd need to expand again.

Twenty something years later the GAK megastore now takes up a huge portion of one of the main North Laine concourses, visible from a distance through the vibrant and colourful streets of Brighton's most famous district.

Now the shop and website support over 70 employees, and enjoy the role of being one of the UK's most loved musical instrument retailers, both throughout Europe, with its comprehensive website, and in its hometown of Brighton, where the store has established itself as as much of a tourist attraction as the beach.

Keen to support local and national music, GAK has partnered with such established organisations as BBC, The Great Escape, The Brighton Fringe, BIMM, Access To Music, Download Festival and many more.

Now celebrating its 25th year of business, Marshall maintains: "It just happened, I didn't play anything out, it happened organically, other people around me made it happen."

Find out more about GAK’s 25th anniversary giveaways at https://www.gak.co.uk/

Tags: Retail , gak , 25th anniversary , giveaways

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