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Former Orange sales director Antony Gunter launches G4 Sales Management

Laura  Barnes
Former Orange sales director Antony Gunter launches G4 Sales Management

Industry veteran Antony Gunter has set up a new business called G4 Sales Management.

Having worked in the industry for over 20 years, Gunter was previously sales director at Orange Amps.

One of the first brands to be represented by G4 is Boutique Amp Distribution. The Californian firm’s sales management for Europe and Scandinavia will now be handled by Gunter’s new company.

"We are extremely excited to have G4 Sales Management representing on all of our brands in Europe and Scandinavia. We have been looking to fill this position for a very long time but could not find someone with the experience, reputation and knowledge of this territory that can handle the variety of great brands under our umbrella - until now,” said Boutique Amps vice president Avi El Kiss.
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“With Antony at the helm our dealer interaction, marketing, promotions and service will be improved substantially as we look to expand in this market.” 

Gunter added: “I am delighted to be working with Boutique Amps and would like to thank CEO Eli El-kiss, vice president Avi El-Kiss and the whole Boutique Amps team for their confidence in my new venture.

“Boutique is an amazing USA company with some world renowned brands including Friedman, Morgan, Bogner Pedals, Egnater, 65 Amps and B-52 Pro Audio, to name but a few, and I look most forward to working with Boutique and the exciting times ahead!”

For more information about G4 Sales Management, contact Antony Gunter on +447428 236358 or at

Tags: orange , Appointments , Antony Gunter , G4 Sales Management

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