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Fender enters development partnership with Universal Audio

Daniel Gumble
Fender enters development partnership with Universal Audio

Fender and Universal Audio have entered into a new development partnership that will allow UA to vastly expand its range of guitar processing plug-ins for the UAD Powered Plug-Ins and Apollo audio interface platforms.

"We're thrilled to welcome Fender to the UAD platform," said Bill Putnam, CEO and founder of Universal Audio. "Putting Fender’s legendary tone on our recording products has been a goal for some time. Both UA and Fender have a 50-plus year heritage in music and recording products, so we’re very excited about what we can accomplish together.”

"This is an exciting endeavor for Fender, and Universal Audio is the best group to bring the essence of our classic amps to a digital platform,” added Shane Nicholas, director of Product Development Amplifiers. “We look forward to offering players of all types the opportunity to utilise our products in their musical expression."

Earlier this week it was announced that Universal Audio would be self distributing in the UK and Ireland, have previsouly been represented by Source Distribution in the region.
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Tags: Fender , universal audio

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