The virtual stand features 40 special offers, covering every area of the Faber Music and Alfred Publishing catalogues, from pop, rock and jazz, to show, film and education.
Retailers can take as many or as few offers as they wish with the printed music supplier assuring us that ‘there is something for every kind of business’.
“The Frankfurt Musikmesse is our biggest show, but only a fraction of our customer base is actually able to attend,” explained Phillip Littlemore, FMD’s sales and marketing director. “For various reasons some of our European customers have decided not to make the trip to Frankfurt this year, and other overseas customers look towards NAMM or Music China as their major annual Music Fair. Even in the current economic climate, sales of printed music remain robust. We wanted every one of our customers to attend Frankfurt, even if they were not there in person, so we created our "Virtual Stand" offering a range of promotions and incentives to generate even more income for their stores. Of course, for those still making the trip to Germany, we will be offering additional incentives over and above those on the ‘virtual stand’.”
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The offers are open to everyone with a Faber Music trade account, whether attending the Frankfurt Musikmesse or not.
The web page also allows retailers to pre-book an appointment in Frankfurt and these dealers will be eligible for a range of benefits including exclusive extra discounts of up to 55 per cent, bespoke offers specially customised for any shop, a free gift and regular email information in the lead up to the fair.
The supplier will also be unveiling its new dealer website, fmdealers.com.
Retailers that book an appointment at the Faber Music stand in the real Frankfurt will also receive additional offers on their orders. All the offers on the virtual stand are valid until April 30th 2009 and retailers can start placing orders straight away.
The online ordering system makes placing an order easy. Simply complete the order forms and submit online, or print out a pdf order form and fax back when convenient. The fax number is 01279 828990.
The message is: ‘be a part of the Frankfurt Musikmesse by visiting the Faber Music virtual stand here’.