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Drum Workshop acquires Fender percussion brands

Daniel Gumble
Drum Workshop acquires Fender percussion brands

Drum Workshop has inked an asset sale agreement with Fender Musical Instruments to purchase its owned and licensed percussion brands, including Latin Percussion, Toca Percussion, Gretsch Drums, Gibraltar Hardware and KAT Percussion from Fender’s KMC subsidiary.

Ovation Guitars and exclusive US distribution rights for Sabian Cymbals are also included in the sale.

“This is an amazing opportunity to extend our passion and commitment for the art of drumming,” commented Chris Lombardi, President and CEO of Drum Workshop. "We’re excited to welcome these legendary American brands to the DW family.”

Founded in 1972, the company also owns the DW Drums brand, as well as Pacific Drums and Percussion (PDP).
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Full details of the purchase will be announced shortly. However, it has been confirmed that DW Drums manufacturing operations will remain in California, Gretsch drum production will continue in South Carolina and LP’s offices will stay in New Jersey.

"We are extremely proud of our team's effort to nurture and grow each of the individual brands and are enthusiastic for their future,” said FMIC’s interim CEO and board member Scott Gilbertson. “We recognise the strategic opportunity for DW and are confident that they will be champions of the brands moving forward."

“It promises to be a very exciting year”, continued Lombardi. "My father (DW Founder, Don Lombardi) and I are whole-heartedly dedicated to these already well-established brands and see a bright future ahead for the entire drum industry.”

Last year, Fender announced the sale of its Guild Guitar line to the Cordoba Music Group and Takamine to Korg, sparking speculation that it could be shedding its distributed brands ahead of a move to sell its own products direct to consumers.


Tags: Fender , drum workshop , dw

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