After months of planning, building and moving, Dawsons is finally ready to open the doors at its new flagship location in the centre of Liverpool.
MI Pro first reported on the MI retail giant's planned move back in October 2012, and nearly four months later, the new store has finally opened its doors.
Spread across two floors, the Liverpool store is more than twice the size of the original Dawsons Music shop on Ranelagh Street and is home to one of the largest displays of guitars in the UK including a full Taylor dealership, a Martin Heritage Centre, a 5-Star Gibson acoustic dealership and the most comprehensive collection of Fender guitars in the North West.
The new store also features several state-of-the-art, interactive experience areas where musicians are able to get hands-on with the latest instruments and technology. These include a ‘Roland Planet’ area, a Pioneer DJ area, and a special interactive Korg synthesiser display on the first floor as well as a Yamaha ‘Homeworld’ and a Kawai area in the piano department.
“Liverpool has an amazing heritage as the music capital of Europe,” said Dawson’s MD, Mark Taylor. “The musicians of this city have been very good to us and we wanted to give them a music store to be really proud of. This is the music store that Liverpool has always deserved but never had.”
Although the store has already had a soft launch, a proper opening celebration is planned for Saturday, 26th January with a showcase of local musicians taking place on the bandstand in Liverpool’s Williamson Square from 12-4pm.
Commenting on the feedback received so far, Lawrence Pickup, marketing manager for Dawsons said: “The response from customers has been excellent. The old Liverpool store was old school and hadn’t had a refit in four or five years. The difference is incredible. We’ve really stepped our game up and the new store is indicative of the direction that Dawson’s is going.”
With the new store, Dawsons has also expanded its brand offerings and now sells products from Scertlet and AER amps, Musicman and Hofner guitars and basses, Tama and Mapex drums, Sennheiser radio mics and Gretsch Roots folk instruments.