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D'Addario launches European marketing and distribution operation, headed by Simon Turnbull

Laura  Barnes
D'Addario launches European marketing and distribution operation, headed by Simon Turnbull

D’Addario has announced the formation of D’Addario Europe Ltd – a brand new initiative to help the company maintain greater consistency and control of its brand portfolio in Europe.

The new venture will also present the opportunity to get closer to customers on all levels to help D’Addario increase international market share for all of its brands.

Through regional sales and marketing offices based in Germany and France, D'Addario will offer initiatives in Germany, France, Belgium, Luxembourg, The Netherlands and Austria. The head office, and logistics operations will be based in Newcastle, UK.

This new distribution strategy was borne out of the need to consolidate sales and marketing efforts in each target market under D’Addario control, and the process of organising a smooth transition during 2018 has begun.
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“D’Addario will be forever grateful to our present distribution partners in these countries,” said the firm.

The new company will be headed by Simon Turnbull, currently the managing director of D’Addario UK, along with his management team of Martin Reichhart (European sales manager), Matt Hickman (European marketing manager), and Steve Paul (European finance manager) at the D’Addario Europe head office in Newcastle.

“We are very excited by the creation of D’Addario Europe and we look forward to advancing our brands in these extremely vital markets,” said John D’Addario, III, president of D’Addario & Company, Inc.

“Our family began string making in Europe, so it is personally meaningful to return to Europe with the promise of building more direct relationships with this historic and vibrant music community.”

The recruitment process to prepare and build D’Addario’s European teams has begun. For more information visit: daddario.com/jobs.

Tags: d'addario , simon turnbull , D'Addario Europe

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