Top navigation

COUNTDOWN TO MIRC 2011: TC Group International

COUNTDOWN TO MIRC 2011: TC Group International

Why have you chosen to support this year’s MI Retail Conference & Expo?
Despite seeing major growth in the Pro Audio, Broadcast, Installation and Touring sectors in the past few years, the MI business is core to the entire TC Group. In fact the first product TC Electronic made in 1976 was a guitar pedal; the SCF Chorus which is used by countless top artists worldwide and this legendary product is still being manufactured today!

We weren’t at the conference last year as it fell between our marketing budgets. However we felt that after some great positive responses from the industry, this was an important event for us to attend this year; especially due to the amount of even more new exciting TC products recently introduced to the MI sector.

With the current demand and uniqueness of our MI products we are constantly looking to be a brand that you can’t run a music store without. This goal is something we get closer to achieving every year.

How important is it for the UK MI industry to have a dedicated event for retailers and why?
Quite simply you can’t beat good face to face contact and as the MI business is a relatively small world it’s better for all of us to work together for the good of the industry as a whole.
Article continues below


What do you see being the key issues facing MI retailers in 2011?
Margins along with products that are not innovative.

Why should retailers look out for the TC Group International stand and what products/services will you be promoting at the event?
At MIRC 2011 we are looking forward to meeting potential and current MI Partners. As a group we have a broad range of profitable and desirable lines to show and I am confident that dealers will share our passion for our products.

TC Electronic also launched a range of bass amplification in the past couple of years that has been critically acclaimed along with many products from sister company TC-Helicon who are leaders in the growing vocal category. Vocal specific effects are essentially an entirely new category of product and this has the potential to be a massive part of any MI store that wants to encourage new business and appeal to a wider audience.

What are your key MI brands?
TC Electronic: Guitar FX and tuners, studio processors, bass amplification, computer recording interfaces 
TC Helicon: Vocal processors and microphones
Tannoy: Studio monitors
Dynaudio Acoustics: Studio monitors
Blue Microphones: Consumer, studio and live microphones.

What are your projections for 2011/2012?
With the last few years seeing substantial growth in our product offering for the MI sector and with even more great products to come we predict that turnover from our key brands will continue to increase in 2011/2012. Despite current economic pressure we have continued to increase both our turnover and user base significantly in the past financial year. With our plans for the coming year we are excited at the possibilities to expand this even more.

What distinguishes you from your competitors?
We constantly strive to deliver 'unique products with innovation' and have found in several cases that these innovations become features that end-users consciously seek out. This in turn means that our products are in constant demand and cannot be replaced by a similar item.

Being so close to our own manufacturing arm as well as the direct model we have implemented in our European sales team makes contact with us simple and effective both on a customer and inter-company level.

The MI Retail Conference & Expo takes place on Wednesday June 29th at The Brewery, Chiswell Street, London. It is free for retailers to attend – and you'll also go home with a VIP Gift Pack, including a PSP console and game. Simply email to register your interest.

Sponsoring the MI Retail Conference & Expo 2011 are Yamaha, Audio-Technica, Barnes & Mullins, Music Sales, Avid distributed by CU, Allianz Music Insurance, Ashdown, Casio, CPC, FCN Music, Intermusic, Korg, Lamba, Mel Bay, Monacor, Numark, Pioneer, Rotosound, Sound King, Tanglewood, TC Group International, Tomandwill, Wharfedale and Tascam, with Roland once again sponsoring the after-show party.

Musikmesse is again headline sponsor of the event.

Booth space is now sold out, but other sponsorship opportunities are available by contacting or, or call 01992 535647.

Tags: mirc , tc group international

Follow us on