Orange Amps chose Musikmesse to launch a full-colour, coffee-table book, celebrating over 40 years of its history with a massive, detailed archive of press cuttings, photographs and promotional material. This unique 200-page large-format 'flipbook' gives the reader a comprehensive, invaluable insight both into Orange Amps – the product – and Orange the brand.
On one side and the Book of Orange reveals the history of innovation and technology that is an intrinsic part of the Orange story. Always at the forefront of the development of amplification, with years spent studying, experimenting and testing in order to improve on the best, in the words of Orange founder and CEO, Cliff Cooper, "The Orange sound didn’t just happen, it has taken years to perfect."
Turn the book over and 'Building the Brand' takes the reader from the late 1960s when Cooper established the Orange Recording Studios, Orange Shop and Orange Amplification, through to the present day and the launch of the Orange Personal Computer (OPC) designed and developed in-house by Orange.
The history is told using material from the archives, including the cartoon comic strips, the Orange Amp crest, the Orange World Tree, and the log books. The book is also illustrated with a veritable who’s who of rock n roll. This book is lavishly illustrated with the likes of James Brown, Frank Zappa, Stevie Wonder, John Lennon, Led Zeppelin, Johnny Cash, John Miles, and more recently Monte Pittman (Madonna), Oasis, Geddy Lee, Slipknot, Scissor Sisters, Travis and the Manic Street Preachers.
This coffee-table book is a psychedelic nostalgia trip for all those hip baby boomers out there and is a mine of new knowledge for tomorrow's young guitar stars who love the Orange brand and its heritage.
Although anything from MI is by nature a niche product, this book will sit proudly on any coffee-table, keeping the reader entertained with insightful, thought-provoking memorabilia. As an added bonus, the book is finished in beautiful velvet... Orange, of course.
The book is now on general release and can be purchased from the Orange website here for £29.99.
Article continues below