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Casio launches #casiopro to champion grass-roots music in the UK

Laura  Barnes
Casio launches #casiopro to champion grass-roots music in the UK

Casio Music has unveiled a new look and marketing strategy for its current stage piano and studio controller ranges to champion grass-roots music and highlight emerging UK artists.

#casiopro has launched as the EMI division’s very own music lifestyle sub-brand, drawing on its wealth of experience from its timepiece division, which has successfully developed sub-brands over the years such as G-shock and Baby G.

“#casiopro has been conceived as the enabler for grass-roots music, acknowledging the ambitions of emerging UK artists, based on detailed market research into the evolving ways musicians interact with their stage and studio equipment. The #casiopro range seamlessly facilitates the dedicated musician’s journey from studio to rehearsal, through to live performance on stage,” explained the Casio Music.

The stage piano series consists of 4 models: The PX-160, PX-360, PX-5S and PX-560. With each instrument weighing in at less than 12kg, they are ideal for the gigging musician. At the forefront of the #casiopro range is the AiR Sound Source engine, which is equipped, which is equipped with an impressive range of authentic Piano, EP and rich string sounds.
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To tie in with the new campaign, Casio has launched a hub for six artist endorsees to showcase their music. will host each artist’s page, featuring live performances on Casio’s stage pianos.

Jack Terroni, product marketing executive, Casio Music UK, said: ‘I am delighted to be repositioning our stage piano line up via #casiopro which will see the way we talk about these instruments change and ultimately communicate to an audience more befitting of the unique features found on these products. By introducing and collaborating with upcoming musicians, Casio Music UK stands on the leading edge of new music, connecting with the aspiring musicians of today.

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Tags: casio , Casio Music , #casiopro , casio stage pianos

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