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Barnes & Mullins enhances String Gallery

Barnes & Mullins enhances String Gallery

Barnes & Mullins has announced a further enhancement to StringGallery.com – the online bowed instrument community.

Launched in September 2010, String Gallery is a rich source of bowed instrument news, video demonstrations and technique instruction videos. It originally featured just a Violin Technique archive, but cello and double bass videos have now been added.

Barnes & Mullins has received contributions from three superbly eloquent and qualified musicians while creating these videos, namely David LePage – professor of Violin at Birmingham Conservatoire, Steven Doane – professor of Cello at the US-based Eastman School of Music and Cathy Elliot – ESTA’s chair and principal double bassist of the London Mozart Players.

“They have been a while coming, but now the String Gallery Technique Archive is as we intended: comprehensive, informative and completely free of charge or password obstruction,” commented Barnes & Mullins’ marketing manager Alex Mew.

“These ESTA-sanctioned technique videos will be a real boon for teachers, pupils and improving bowed players all over the world. I’m very proud of them, and I’m sure that the increased online exposure that their existence will give the Barnes & Mullins product range will serve to benefit retailers across the board.”

The Technique Archive consists of around 50 exclusive videos and the content has been carefully created in association with the European String Teacher’s Association, which has close ties with ABRSM.

A range of techniques are covered in the archive, from basic good practice and various tuning tips, right up to advanced bowing techniques such as sautille and martele.

As well as this completely free archive, String Gallery has a number of other features, including product news, instrument and accessory press releases, user generated listings of local events, a fully featured member’s forum, personal profile pages with private messaging services and photo and video uploads.

Barnes & Mullins is funding this project through its association with Hidersine, Thomastik Infeld, Hofner (bowed), CodaBow and Wittner. This allows the site to remain free to join and use.

String Gallery’s aim is to widen the appeal of bowed instruments and broaden the scope of information available to players and teachers by using a social networking approach. String Gallery Locations have also been set up within existing music stores, displaying a certain level of bowed instruments and accessories. These stores have exclusive access to a set of basic tutorial media, which also helps to ensure a higher level of knowledge that can be passed on to customers.

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Tags: abrsm , barnes & mullins , string gallery , codabow , european string teacher's associ , hidersine , hofner , thomastik infled , wittner

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