Rated in a recent anonymous survey (conducted by Music Tech magazine) as having the best website of any microphone manufacturer, Audio Technica is moving to consolidate its position with the launch of a vastly improved site this summer.
Before the site goes fully live, the company is inviting dealers throughout the UK to preview the English version of new site (French, German and Spanish will come online later in the Summer) and report their comments and user experience. The ‘new’ URL where the redesigned site can be seen is www.eu.audio-technica.com and visitors can share their thoughts via email to this address.
Highlights of Audio Technica’s improved on-line presence include features aimed at making the website a vital resource for both dealers and end users. A searchable, location-linked dealer and distributor database, exhaustive technical information, MP3 audio clips of microphones in use and personalisation of the site courtesy of the ‘My Audio Technica’ section are all benefits of the new site.
In addition, new elegant design and navigation combine to make the interactive experience more rewarding, faster and more efficient for visitors.
Audio Technica’s senior marketing manager Harvey Roberts said: “Rather than rest on our laurels, we are determined to continually better our internet presence. It is of vital importance that the new site acts as more than just window-dressing and functions as a powerful tool for both dealers and end users alike, aiding sales and giving them an in-depth knowledge base for all Audio Technica products. I would like to encourage our dealers and distributors to explore the new site and welcome their feedback on the new features and functionality. By doing so, we can ensure the continued support of our dealer network with the kind of customer service for which Audio Technica is renowned.”
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