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Audio Distribution Group and Filling Distribution partnership

Daniel Gumble
Audio Distribution Group and Filling Distribution partnership

Audio Distribution Group has entered into a new strategic partnership with French supplier Filling Distribution.

The two companies have teamed up to create ‘an even stronger and unique Pan-European distribution platform’.

Based in France, Filling Distribution has long been established a premium European distributor of effects pedals and guitar related products, including brands such as Earthquaker Devices, Providence and Maxon to name but a few.

The companies will seek to initially align their combined product offering across Europe, with each selling the other’s brands and products on their behalf, in designated territories.
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The aim of the strategy is to allow both companies to strengthen considerably, in line with a joint desire to develop a true Pan-European single market approach, while at the same time growing and reinforcing important specialist local market expertise.

Filling Distribution founder, Julien Carlier, commented: “In early 2015, when Nicolas and I started to think about the strategy that we wanted to set up in order to better develop our operations in Europe, we never imagined being able to establish such an effective, experienced and immediately efficient alliance with Bruce and Steve at ADG. Our joint strengths are now fully optimised on every level and the timing is perfect, so 2016 promises to be huge.”

Steve Russell, ADG CEO, added: “We at Audio Distribution Group are extremely excited to be entering into this partnership with Filling Distribution. Having known the founders Julien and Nicolas for quite some time, I am very confident that this new enterprise will prove to be a great asset to both companies and our brand partners, in terms of market reach and agility.” 

Audio Distribution Group was founded by previous TC Group employees Bruce Davidson, Steve Russell, and Peter Bager last November, with Dynaudio PRO and Aston Microphones confirmed as its first pair of distributed brands in Europe.

Last month, the company appointed Tom Bodfish, also formerly of TC Group, as its new area sales director.

Tags: audio distribution group , filling distribution

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