The Fusion brand joins other ‘lifestyle’ gigbag manufacturers in providing a product that is both practical and functional, while also ‘making a statement’ and being very designer savvy.
Fusion’s director, Wendy Caldwell, enthused: “We are all thrilled at Fusion to have Aria UK as the distributor of our products in the United Kingdom. We believe that their high standards and experience in the music industry will do nothing but enhance our quality products and help to establish our brand.”
On top of the stylish design, the Fusion range also has add-on products, known as the Fuse-On system. “After extensive market research, we concluded there was a demand for something more exciting and versatile than a zip-up black bag,” explained Amanda Wheatley, Fusion’s product designer. “I developed the Fuse-on system, as a separate range of accessory bags designed to fit quickly and easily to the Fusion ‘mother’ bag. These have been specifically designed to carry and protect lap tops, with compartments for MP3 players, mobile phones and office work stations, offering more flexibility and choice.”
The Fuse-On system is available as a mix and match system in ‘back-pack’ or ‘courier’ designs, with an internal 15mm high density foam padding and, as with the full-size gigbags, are constructed from sturdy, hard wearing Jacquard and water resistant Ripstop material, while the hardware is just as tough, with rubber handles, and rubber zip pulls for the inverted zips.
The Fusion range comprises some 140 bags, designed for acoustic, electric and bass guitars of all shapes, from dreadnoughts to Flying Vs. Keyboards are also catered for and there is a selection for the brass, woodwind and orchestral string families.
“Aria UK Ltd is both excited and pleased to be appointed exclusive distributors for Fusion products in the UK,” commented Martin Hartwell, Aria UK’s managing director, “This is an ideal product for us, there’s an abundance of modern commuter musicians out there, Fusion have certainly done their home work, producing high quality gig bags and accessory packs for a variety of instruments.”
Fusion gig bags and Fuse-On accessory bags are available with a variety of colourful, reflective panels, ensuring a modern attractive design and retail between £25 and £129.
Aria UK: 01483 238720