Following quickly upon its US deal with Korg, Ashdown has appointed Saico as its sole distributor in France.
The new partnership sees Ashdown in the hands of one of France's longest established distributors, having been founded in 1959.
Managing director, Serge Abraham said “The sales team of our Technic-Import department is really excited to be able to offer these fantastic amplifiers and effect pedals to all our customers. With over 50 years of experience, and a broad dealer network SAICO are well placed to grow these brands in the French market.”
Ashdown MD, Mark Gooday (pictured), added: "I am very much looking forward to what Serge and his team have up their sleeves for the French market. France has always been a fantastic growth area for us as a company, Saico will represent Ashdown with our best interests at heart. As family businesses, both Ashdown and Saico have many things in common and we are looking forward to a long and successful relationship."