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Andertons' April Fools event raises over £2,000 for Teenage Cancer Trust

Laura  Barnes
Andertons' April Fools event raises over £2,000 for Teenage Cancer Trust

Guilford retailer Andertons Music used April Fools to create a hoax pedal with Wampler Pedals and raised lots of money for charity in the process.

Not only was the Psychosomatic Overdrive pedal reviewed on the Andertons’ YouTube channel, which has over 250,000 subscribers, but it was sold on the Andertons website to raise funds for the Teenage Cancer Trust.

The batch of 30 pedals sold out within 20 minutes raising £2,000 (with the help of a little top up). Due to the immediate success, Wampler will be producing another 25 of these pedals to be sold in the US with proceeds going to a US charity.

“After shooting 1,000+ guitar videos for YouTube and reading/responding to 1000s of viewer comments, I began to realise that the last 5% of feeling and sounding great with a guitar is entirely in the players head. So, the idea of making a Psychosomatic Overdrive Pedal that didn’t actually do anything, unless you thought it was, started as a throw away joke in a recent video,” explained Andertons’ managing director Lee Anderton.
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“Fortunately someone from the pedal maker Wampler was watching and got in touch to ask if I wanted to actually make a pedal that didn’t actually do anything as an April Fools sketch. Of course I said yes and everything went from there.

“The original Psychosomatic Pedal video was shot in our normal review style, although to be fair we were saying some pretty silly things, so I’m sure most people realised it was an April Fools gag! Several other guitar players appeared in the video, notably Paul Gilbert and Rob Chapman, so I’d like to thank everyone who gave up their time for free to make the video.”

Anderton continued: “After we’d made the video, everybody involved was saying “you should make these – I’d definitely buy one!” So I suggested to Wampler that we actually make some and give all the money to a charity.

“Wampler very kindly agreed to make a limited run of 25, but such was the response that ultimately 30 were made for the UK, with proceeds going the Teenage Cancer Trust and another 25 were made for the USA with proceeds going to St Judes Childrens Research Hospital.

“Today I donated £2,000 to the Teenage Cancer Trust – this was all the proceeds from the sale of the 30 pedals, plus an extra £200 that I topped up just to make a nice round number! The guys at Wampler will be donating the proceeds of the ones sold in America to St Judes later this month.”

Check out the April Fools demo of the Psychosomatic Overdrive pedal below:

Tags: Retail , teenage cancer trust , andertons , charity , Wampler , April Fools

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