Alfred has taken on UK and European distribution of the Daisy Rock range of guitars squarely aimed at the girls' market.
The range includes start-up acoustic and electric guitar packs, as well as higher quality acoustic, electric, acoustic-electric and bass guitars for professional use.
2011 was the biggest year in the brand's history, according to Alfred, with new endorsers coming on board to join the Bangles, Lisa Loeb and others to promote the brand.
"For Alfred UK and our distribution partners Faber Music this is an exciting new venture, we are delighted to be able to add this to our range of guitar products and expand into MI retail with this unique and marketable brand," said the firm's UK sales manager Laura Hughes.
"There is also a full range of Daisy Rock accessories; straps, picks, amps, gigbags; for value added and point of sale purchases, and, of course, the Daisy Rock Guitar and Bass tutor books and DVDs which have been Alfred best-sellers for several years now. For the retailer this is a unique opportunity to capture a market that is bursting with potential. After all the current best-selling artists worldwide - Katy Perry, Adele and Lady Gaga are all female, so it is a strong brand identity aimed at a burgeoning market."
Dealers should contact Laura Hughes for a comprehensive list of the range and prices and other trade information, and on becoming a VIP stockist, or for individual customer orders.