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Adam Hall Group announces major investment plans

Laura  Barnes
Adam Hall Group announces major investment plans

The Adam Hall Group as unveiled that it will be investing more than €20 million in two new building complexes as it aims to “increase the transparency of its solution portfolio and its service commitment to customers, partners and event technology professionals worldwide”.

With an ever-growing portfolio of pro audio, LED lighting, stage equipment and hardware products, and a newly launched Corporate Website, its new digital presence also includes a completely redesigned B2B Webshop providing enhanced customer-orientation features, such as individual pricing, real-time inventory visibility, and detailed information on products, orders and invoice history.

Further international market expansion via partnerships, such as those with the Musical Distributors Group in the United States; Siam Music Yamaha Ltd. in Thailand; Great Wall Musical Instrument Co. Ltd. in China; and many others in Asia and the Pacific, the Middle East, Africa and Latin America, are clear indicators that the Adam Hall Group is also growing outside of Europe.

The growth is also evident at the company headquarters in Neu-Anspach: With an investment of over 20 million euros, the new 14,000 m2 (150,000 sq. ft.) Logistics Park is currently being built to increase warehouse capacity.
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Almost 10,000 pallet spaces and 17,000 container spaces will be available upon completion in late 2017.

In Spring 2018, the Adam Hall Group plans to next open the new Experience Center located in the new Adam Hall Str. 1, which will include a fully-equipped product showroom, a large theatre auditorium for live demonstrations, facilities for the Adam Hall Academy and the company restaurant, Come Together.

The integrated R&D department located in the other half of the Experience Center houses an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and ample space for designing, modelling and 3D prototyping.   

“The dynamic markets of our time require bold courage, mobility, innovation and high customer orientation”, said Alexander Pietschmann, CEO. “Our new positioning underscores the identity of the Adam Hall Group and clearly expresses what drives us. Our customers’ needs are our main focus, and we want to provide professionals with innovative, user-friendly and affordable event technology solutions to enable more people to realize their creative ideas.”

Markus Jahnel, COO, added: “After more than 40 years serving the industry, we are proud that Adam Hall is a well-established name among professionals in event technology. With so much growth and expansion, especially in the last ten years, the company has gradually evolved into a manufacturer and full-scale provider of event technology solutions. The comprehensive range of pro audio, LED lighting, stage equipment and hardware underlines this.”   

Nikke Blout, Global Marketing Director, commented: “Future-oriented innovations – created with passion by people for people – and increased focus on delivering customer-oriented solutions are just a few of the key messages, which the new positioning and new corporate design aims to transport. All of this gives customers, partners and the industry a clearer picture, and above all, an understanding of the values of the Adam Hall Group.”  

Tags: expansion , Adam Hall Group , investment plans

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