Ortega Guitars, the Classical guitar brand owned by the Meinl Company, has appointed Active Music its UK distributor.
Commenting on the acquisition, Active's Lee Worsley said: 'Our partnership with the Meinl Company is further strengthened by the addition of this fantastic line to the UK offering. The range consists of a number of lines and designs that are not being offered from one source to the UK trade, along with some modern twists to the classical design'.
In addition to conventional Classical guitars the Ortega range incorporates unusual design features such as coloured bodies, cutaways, truss rods and electric pick up options. There are also mandolin and ukulele guitars. RRPs range from £139-£3,199. Active says that all Ortega guitars come with a good quality gig bag and are supported by colour packaging, 'making retail display even more versatile. Retail marketing is backed up with a full catalogue, comprehensive website, product DVDs complete with product images and text options for web use and full product training will be offered to all stores taking on the line.'
Worsley continues, 'The Ortega range offers retailers a great opportunity, in a market where product choice is limited, by offering innovative designs along with full marketing support, great margins and consistent quality & supply'.
Active Music: 020 8693 5678
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