Mariner Guitars, Ken Achard's UK based premium acoustic guitar company, has appointed Dave Martin International to represent the brand in global markets.
Established last year, Mariner’s instruments are designed in Great Britain and have been gaining ground in the domestic UK and Irish markets under the distributorship of Music Force Distribution.
"Following a recent reorganisation of our production capabilities in the Far East, we now have the capacity to widen our horizons,” explained Achard, the founder and managing director of Mariner. “Dave Martin is a highly respected export consultant and international marketer in the MI industry. He has a wealth of experience garnered over many years and is a thoroughly nice bloke to boot. I believe our association will drive Mariner forward to the benefit of musicians, dealers and distributors worldwide.”
Commenting on the appointment, Dave Martin added: “I'm very proud to be associated with Ken and his team at Mariner Guitars. He and I have known each other since the 60s back in our Shaftesbury Avenue music shop days, so it is a real pleasure for me to be now working with him to establish Mariner Guitars on the international market.