New sales man for Shure

News

Andy Barrett Jan 28 2010, 10:34am

UK distributor promotes Short for pro audio sales

Shure Distribution UK has promoted Anthony Short to the position of field sales manager. In this new role, Short will lead the external sales team, covering all pro audio sales channels and take direct responsibility for key B2B wholesale and sub-distribution accounts.

Short entered the music industry in 2000 working for Academy in Sound in the Leeds branch. Following a management role in-store he transferred to the central office in Mansfield, working in a number of roles within the purchasing team before taking responsibility for the running of that department in 2003. In late 2004, Sound Control purchased the AOS chain and Short worked in a management capacity to facilitate the merging of the two operations. He left Sound Control in September 2004 to take up an area manager position with Shure Distribution, which he has occupied since, his primary focus being on developing business within the commercial division.

Rotosound

“This is a new role for Shure Distribution and I am excited about the challenges and opportunities it will bring. The sales force at Shure Distribution have a wealth of experience in the market and great enthusiasm for promoting the portfolio of brands we represent and I am looking forward to working with and developing as part of this team,” said Short.

Managing director Peter James commented: “Anthony brings valuable experience to the team having enjoyed considerable success as both a buyer and seller in different areas of our industry. His experience combined with the aptitude, personality and vision to develop this role make for a very exciting future for both Shure Distribution UK and our customers.”