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future publishing, lims, london international music show, london music show, mia, music industries associationMIA teams up with Future to revitalise consumer show

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LiMS becomes London Music Show, drops trade day and moves to October

Future Publishing today announced that it has signed a new deal with the Music Industries Association (MIA) to run the show formerly known as the London International Music Show. It will now be known simply as the London Music Show.

The new event will take place from October 8th – 10th 2010 at the Excel Arena. It will incorporate Drummer Live, London Guitar Show and Sound Recording Technology Show. The event will celebrate all aspects of music and cater for thousands of consumers with live music, demonstrations, signings and the chance to test out and purchase the latest equipment and gear. Trade are welcome on all three days.

Future is the largest publisher of guitar magazines in the world and the biggest music-making publisher in both the US and the UK. The music-making portfolio includes MusicRadar.com, Guitarist, Total Guitar, Guitar Techniques, Rhythm, Future Music, Computer Music and events such as ‘Guitarist Presents’ and Producer Sessions Live.

Future hopes to build upon the event to create a show which celebrates all aspects of music and inspires people to want to learn and play musical instruments. The aim is to encourage a broader audience from the existing core market, targeting lapsed musicians as well as a new audience of beginners.

Links with education will be developed, thereby encouraging would-be musicians to get involved. There will be a dedicated education day on Friday 8th.

Key areas of development include features which will encourage visitors to interact with and play instruments, integration of the retail area into the main event and full use of the live music hall where visitors can come and see artists perform.

Mia Walter, publishing director for Future's Music-Making portfolio said: “We are very excited about this partnership with the MIA to run the London Music Show, and our objective is to invest into this event for long term growth. It fits perfectly with our strategy of multiplatform products to compliment our market-leading online and print portfolio, with the addition of our music-listening brands Classic Rock and Metal Hammer getting behind the show.

“There is huge potential for the London Music Show to reach a wider audience, whilst increasing its links with education by encouraging beginners to start playing musical instruments. Part of our strategy will be targeting key areas of Future's enthusiast audience.”

1
 

“London Music Show”
Posted by: Nigel Thornbory, Highly Strung - Jan 12, 12:59pm

No trade day - oh dear! This will certainly make me think twice about attending. I always find the trade day is a good hassle-free way of getting a look at new products, placing orders, establishing new contacts and generally catching up with old friends for a chinwag.I can't see that the new format is going to be quite so civilised. Even if I were to try and speak to anybody the chances are that they wouldn't be able to hear for the noise. Argghhhh!!


2
 

“Re: London Music Show”
Posted by: Musicnutter - Jan 12, 1:33pm

Ha! Will it be Intent Media's turn to run this show next year?


3
 

“Re: Re: London Music Show”
Posted by: Musicnutter - Jan 12, 1:52pm

Also does this now mean that 'The London Music Show' is now the umbrella title for 'The London "Guitarist" Show' and 'Rhythm Live'. Will SOS still be sponsoring FMRT (Future Music Recording Technology Show)?


4
 

“Re: Re: London Music Show”
Posted by: oldrocker66 - Jan 12, 2:01pm

Future Publishing? Good flippin' grief!!! Oh well...at least the UK still has a consumer show.
If they keep it relatively low-key (and don't have education day on the same day as national exams like LIMS did last year!!!-doh!) and let punters actually BUY STUFF it could be a success...


5
 

“Re: Re: Re: London Music Show”
Posted by: stu - Jan 12, 2:13pm

Is this the same Future that turned The old Wembley show into a carboot sale. Can't wait to see the fallout.
If retailers are allowed in....count me in....see if I can get the back seats down that weekend!


6
 

“Re: Re: Re: Re: London Music Show”
Posted by: Mr Confused - Jan 12, 2:34pm

Er, October? Has the industry forgoten about Music Live the month after? And what are retailers supposed to think when we have two consumer shows now covering north and south in the run up to Christmas? Are we to sell ANY product this year?


7
 

“Re: Re: Re: Re: Re: London Music Show”
Posted by: stu - Jan 12, 2:57pm

Exel is a flash venue for a carboot sale.... Im sure future could have found a field in Bath and saved some money. Advertising rates know doubt go up when they make a huge loss.


8
 

“Distributor commitment”
Posted by: Scrooloose - Jan 12, 3:22pm

I'll be interested to hear what distributors have to say, given that quite a few of them would probably wish to exhibit at PLASA (12th-15th September), Future's Producer Sessions event (25th/26th September), BPM (2nd - 4th October), London Music Show (8th-10th October) and Music Live (4th-7th November). Given that the dates for the other four were published well in advance, it seems strange that LMS has been dropped squarely in the middle of them. PLASA aside, surely some sort of collaborative event would have been better and benefited consumers more.... I can't see that distributors will have the budget or manpower to attend more than two of the events, leading to the detriment of all of them....


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“busy autumn”
Posted by: stick twiddler - Jan 12, 3:26pm

isnt there going to be another drum show in london in october? something to do with drummer live magazine?


10
 

“Re: Distributor commitment”
Posted by: Rep - Jan 12, 3:35pm

Why don't you just bring back the BMF.....


11
 

“lifted from MI-Pro”
Posted by: Scrooloose - Jan 12, 3:59pm

UK Drum Show debuts London, Autumn 2010
The UK is to get its own dedicated drum show during the Autumn of 2010

Organised by Oyster House Publishing, which acquired Drummer Magazine and other former MB Media titles in September, the show, which MI Pro understands will be held in prestigious London venue, is scheduled to run for two days and is likely to feature a retail component.

Speaking to MI Pro, Hugo Montgomery-Swan, MD of OHM said: "Since taking up the title some three months ago, we have been approached by many of our key clients and advertisers expressing great interest in Drummer Magazine staging a dedicated drum show. The MIA retain the intellectual rights to the name 'Drummer Live', the show previously run by Drummer Magazine, and as they have chosen to exercise their right not to release this to us, Drummer Magazine's show will bear a different title, namely, 'The UK Drum Show'".

"In the past weeks, we have been researching all the key exhibition venues in London and not only comparing costs but also the individual features and merits of each. We believe now that we have found a superb venue in West London for a two day show which features a purpose made concert auditorium for the show's live stage, a generous amount of exhibition space and all the high-class amenities including clinic rooms etc. that a show of this type truly needs. Our intention is to announce further details on the venue's location and other elements of the show by the end of this month".

Oyster House Media: 01884 266100


12
 

“Re: lifted from MI-Pro”
Posted by: stu - Jan 12, 4:29pm

As an MIA member have the association not lost direction of what it is all about.

We need an meeting opportunity to speak with distributors and manufacturers not another consumer carboot sale that only the large multiples can afford to support and Music Live does this well at the end of the year.

I presume they need revenue to survive but this isn't the answer.

Stop me if i've missed something but Future are hardly a complete representation of the industry with media... Not many of my customers read their mags anyway and no doubt no other publisher will give this show a column inch!

I can see lots of tears at bedtime!


13
 

“Re: Re: lifted from MI-Pro”
Posted by: Mr Distribution - Jan 12, 6:59pm

As a distributor I am really happy with this. Music Live has been dying for the past couple of years. LIMS was shocking last year, and the London guitar show terrrible before that.

At least now a company like Future is behind an MI show there will be a serious was of getting to consumers and attracting them to the show - which as a distributor is exactly what I want.

Future aren't a complete representation of the industry - but they cover all sectors that Music Live targeted.

I've had a great relationship with Future so I may sound one sided, but let's not forget that Total Guitar alone sells more copies than the whole of Oyster's four music titles put together. I want new guitar players to come and experience my product, and I'm confident that if Future run ads for this show in all of their mags for 6 months, they will sell loads of tickets.

Hooray that we'll finally have a BIG show to be proud of.

My only concern is that the timing seems very silly. This has already been mentioned and I would like to hear the MIA or Futures views on this. I will have a tough time diverting man power away from my head office/warehouse for so much of Oct/Nov.


14
 

“Re: Re: Re: lifted from MI-Pro”
Posted by: stu - Jan 12, 9:01pm

Well if you think there will only be one show then look forward to the rates... I think Music Live gives a completely different audience radically different to any London Show.

Who uses the word 'Hooray' anymore...about sums up this industry.


15
 

“What we need is a trade show”
Posted by: Guitar George - Jan 12, 9:09pm

So the MIA gradually morphs our trade show into the "new" Music Live (it hopes). Hmmm...

Is Future's average reader not already pretty much up to speed on the latest gear and wouldn't they go to their local music shop on a fairly regular basis?

How is this going to be better than Music Live? It's farther away from most of the country for a start.

Aside from those that will sell at the event, is the "London Music Show" any use to MI retail?


16
 

“Re: What we need is a trade show”
Posted by: TheObserver - Jan 13, 10:50am

I bet certain German etailers are thrilled at the news what with
Future being so cosy with the largest of 'em.
I'd put money on der 'T' volks having a large presence at
the event...or am I just an old cynic?
MIA = hole in UK MI retail foot yet again IMHO.


17
 

“Re: What we need is a trade show”
Posted by: stu - Jan 13, 5:08pm

Also....when Future did Wembley they only attracted Future readers...No other publisher is going to give them a column inch on this. Not really attracting new people to the industry.
I don't think MIA need to go back to drawing!


18
 

“Re: Re: What we need is a trade show”
Posted by: Keith Gardner - Jan 14, 11:16am

Is this 'new' event going to supercede the Music Live Show held at the NEC in B'ham?
I have been to the latter since HoboMusic did it and I have seen a rapid decline in exhibitors; understandably for some due to the recession but even the big guys - Marshall, Fender etc were not there this year. There were very few stalls at Music Live 09 so much so that they arranged tables and chairs for people to sit and eat their food/drink in the attempt to fill the Hall. I did say I would not support it in the future as I found it a total waste of money. Even Music Tech failed to do good seminars!
If this 'new' event is going to be the "Music Shw of the Year" it hadbetter be spectacular as it will cost the earth to get to London, plus ticket. Abolish the Educationo Day; exhibitors hate it anyway!!
I found Music Live to be a glorified Music Shop with not many bargains on offer anyway!


19
 

“Re: Re: Re: What we need is a trade show”
Posted by: Paul H - Jan 14, 1:45pm

So is this the death of the mi trade show in the UK?
Somthing needed to happen, last year`s LIMS was a lack lustre affair for trade and public alike. But a general show in October is too late to schedule christmas stock for any trade visitors (plus no one would be able to hear you anyhow)
Can we also expect a lot of our potential customers to be `hoovered` up by the exibiting retailers with their car boot pricing?


20
 

“To Stu!”
Posted by: Richard@richards - Jan 14, 3:42pm

The good old MIA eh?

One foot forward..... oh dear tripped on your shoe lace again.


21
 

“What we need”
Posted by: rep - Jan 14, 3:51pm

why don't the MIA put out a questionnire to the trade, Retail, Distribution, Manufacturing and ask them what they would like.

A room full of people trying to do it just doesn't seem to work, (look at government and what a balls up they are making)

Lets try and take it back to basics. One show for trade, one show for public. Lets not try and mix the 2 together.

Come on MIA, thinking caps on.


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