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Free Amps from Fender
Gary Cooper Jul 9 2009, 1:30pm
Comments (1)
Fender to boost trade with 'Buy a US guitar - get a free amp' promotion
Fender GBI is giving away a free Fender Champion 600 amplifier to every customer buying a Fender USA guitar this summer.
The promotion, which runs from 18th July to 30th September, is aimed at driving customers into Fender dealers, the company's Graeme Mathieson told MI Pro, and will operate on a voucher basis.
To get their free Champion, customers have to pre-register on Fender's website to receive a unique serial numbered voucher. These can be printed out and handed to participating retailers, or e-mailed, if customers are buying from a webstore. When the sale is completed, the dealer hands (or ships) the customer a free Champion 600 from stock, and is then reimbursed direct from Fender GBI.
The promotion, which applies to US guitars only, not basses, is going live currently, with advertisements in the consumer press and a planned mass e-mail promotion to Fender's extensive UK consumer database. A full range of display material is also being offered to Fender's participating retailers.
Fender stressed that the aim of the promotion is 'to put something positive back into the trade' - to encourage customers to visit Fender dealers and is likely to be warmly welcomed at a traditionally quite time of the year.
Fender GBI: 01342 331726
Comments
“Visit Fender dealers?”
Posted by: Richard - Jul 10, 12:47am
If Fender are so committed to encouraging customers to VISIT Fender Dealers, why not state that the voucher has to be handed back to the dealer in person?
I think dealers who value providing one to one in person service would have appreciated this but by opening the offer up to email simply puts the demand back into the online stores hands.
So much for pushing customers into "visiting" their local Fender dealer.