News
Ludwig announces Epic and Element ranges
Rob Hughes Jun 29 2009, 10:33am
Brand new drum kits introduced as part of 100th anniversary celebrations
Ludwig has announced the introduction of the new Epic and Element drum kit ranges to the UK market. The ranges are part of a whole new list of products being launched by Ludwig in its 100th anniversary year.
Aimed at the mid-level market, the three ranges are expected to be strong contenders in what is the most competitive area of the market. With the addition of new features, colours and design, the new drum kits offer modern practical features, combined with the iconic style of the Ludwig brand.
As part of the UK launch, the ranges are all offered with a ‘six-four-five’ deal for added appeal to the customer. The kits are also offered as a shell pack option with the add-on choice of two levels of hardware packs.
“100 years of producing top quality drum products is something to be very proud of and these drums continue to show why Ludwig is still a leader in the worldwide drum market, with a strong history of producing new and exciting products,” commented Lee Worsley of distributor, Active Music. “The Epic and Element range give the dealer everything that is required for today’s market – great products, strong price points with good maintainable margins, promotional offers and a brand name that is universally known.”
For more information on these and other Ludwig additions, visit www.ludwig-drums.com.
