News
Yamaha's V-Expo wins acclaim from Marketing Society
Rob Hughes Jun 23 2009, 10:22am
Virtual show is awarded a High Commendation and 2009 dates are announced
Yamaha 's V-Expo virtual exhibition received official recognition by the Marketing Society as it was awarded a High Commendation in the Digitally Led Marketing Category at the Society's annual Golden Jubilee Awards ceremony held on June 8th at Mayfair's Park Lane Hilton.
The prestigious awards evening is acknowledged by the profession as the most influential event in the marketing industry's calendar and as usual, attracted a capacity audience, where Yamaha rubbed shoulders with some of the UK's most powerful and biggest spending brands including Sony, 02, Procter and Gamble, Sainsburys, UPS and Reuters.
Nominations are judged across a wide range of factors. Chair of judges, Dianne Thompson, (chief executive of Camelot) stated: "The winners of the awards will know that their work has been evaluated by the sharpest minds in the business."
Yamaha Music UK had previously been selected as a finalist and, on the night, eight companies were competing for the top award. In the end, UPS won first prize with Yamaha named a runner up by the panel of judges, who were extremely impressed with both the concept and execution of the V-expo event.
The judges also specifically acknowledged the significant success of the event despite running a marketing budget much smaller than other nominees.
V-Expo debuted in September 2008 and was widely acclaimed as a success. The interactive three-day virtual dealer exhibition boasted online product and artist demos all supported and showcased through a dedicated website.
Ricci Hodgson, creator of the V-expo concept commented: “I'm delighted that the panel of judges recognised the success of the event. Twelve months ago, we made a brave decision to abandon the traditional Expo, risking millions of pounds worth of business. Thanks to Julian Ward's web skills and the collective marketing and sales prowess of Yamaha UK, we achieved increased sales while reducing costs to a tenth of previous years.”
This year's V-expo event will run during September the 9th, 10th and 11th at www.vexpo.co.uk. There will also be a preview day on the 8th, before the show starts.
