Zemmy Momoh wins the 2009 Shure Creative Award

News

Rob Hughes Jun 15 2009, 4:51pm

Amy Macdonald judges the final of the popular singer-songwriter competition

Zemmy Momoh has been announced as the winner of the 2009 Shure Creative Award. Momoh was chosen as the winner by chart-topping singer Amy Macdonald

To be in with a chance of winning the award, which is jointly sponsored by Shure and the Institute of Contemporary Music Performance, applicants were asked to upload a video of themselves performing an original song to www.shurecreativeaward.com. This was followed by a round of public voting and judging by a panel of experts, resulting in a final ten being passed on to Amy, who chose the overall winner.

Momoh’s winning original song, Bleed me dry, can be viewed at www.shurecreativeaward.com.

Commenting on her decision, Macdonald said: “I really enjoyed listening to the great variety of entries but I picked Zemmy as the winner as I think from her entry she showed the clearest potential as an original singer songwriter. I personally felt her chorus had the strongest hook. I also liked her lyrics and feel she will benefit the most in developing her songwriting and performance skills from this great opportunity.”

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As a result of winning this competition, Momoh now has the once-in-a-lifetime opportunity to professionally develop her talent and skills with a free place on the ICMP’s fantastic one-year Professional Diploma in Songwriting course (worth £5,250), which is sponsored by Columbia Records. As well as enjoying this great opportunity to learn, Zemmy will also benefit from the many opportunities at the ICMP to write, collaborate and perform in live London showcase events in front of key industry insiders.

Momoh commented: “I haven't stopped smiling since I found out I won and I'm extremely grateful and uncontrollably excited about the course! I'm really looking forward to being at the ICMP as I don't think there can be a more perfect way for an aspiring songstress to get a leg-up in the industry. Singing and writing songs for a living is all I've ever wanted to do, and now thanks to the ICMP I'll actually have a real chance to do just that.”