News
LIMS 09: Carvill to head up Casio MI
Andy Barrett at ExCel london Jun 11 2009, 2:17pm
Comments (6)
Former EKB number two leaves Yamaha after 22 years
Casio’s MI division is now headed by Andy Carvill, the long-term EKB manager.
The news was announced today at LIMS and is the major news in a whole raft of personnel changes at the electronics giant here in the UK.
Former head of MI, Reece Cummings has moved to the newly created position of strategic sales manager across all four of Casio’s consumer divisions in the country (including MI), while Lakshna Rathod takes the position of marketing communications assistant and Lucy Phillips becomes MI’s national accounts manager.
“After 22 years with Yamaha it was time for something new, time for a challenge,” Carvill told MI Pro.
With Casio and Yamaha in direct competition in the electronic keyboards and entry level digital pianos, the move is also something of a coup for Casio as the division plans to move more strongly into a broader distribution of its instruments across Britain.
The move is also significant as the company is looking to introduce what it describes as ‘stunning’ new instruments later this year.
On top of that, the LIMS event sees Casio introduce two new keyboards, the CTK 2100 and the LK 230.
Comments
“Carvill to head up Casio MI”
Posted by: Mike Molloy (Korg UK) - Jun 11, 3:49pm
Good luck Andy. Casio have gained a great player and sales man. I remember working with you at Chappell's (Milton Keynes) many years ago.
Best of Luck
Mike
“Andy Carville”
Posted by: Howard. Johnson. - Jun 11, 3:55pm
Andy Carvill has been a corner stone of Yamaha, so it's a big surprise to hear the news! Good luck at Casio, Andy!
Howard. Johnson. Suzuki Europe Limited.
“Re: Andy Carville”
Posted by: Tony Burn - Jun 17, 12:00am
Wow, is it really 22 years since you left Technics to join Yamaha?
Hope this move to Casio is everything you wish for.
Best wishes from Downunder.
Tony Burn - The Resource Corporation.
“Re: Re: Andy Carville”
Posted by: Leigh Wilbraham - Jazzhooves.com - Jun 23, 4:49pm
Good Luck Andy - be great to see what products Casio come up with, with you at the helm! Best wishes mate.
Leigh
“Re: Re: Re: Andy Carville”
Posted by: Andrew Gilbert - Jun 23, 8:19pm
All the best, Andy. I'll no doubt be seeing you soon when those new products start to arrive.
“Re: Re: Re: Re: Andy Carville”
Posted by: ray cook - Jan 15, 8:22pm
Found you at last mate.Its a long time since Beeston.Do you know if Roger the eng is still around as my old Eminent can do with a tonic.