News
Virtual catalogue for Audio Technica
Andy Barrett Nov 14 2008, 9:13am
Mic giant’s full product range accessible online
An on-line, interactive version of Audio Technica’s new 2008-2009 product catalogue is now available for customers to use at audio-technica.com/catalogue.
The elegantly designed UK retail print catalogue has been recreated in electronic form to make it easy for dealers to find product information and email to colleagues – all from the comfort of their computer. Everything within the hard copy catalogue, from product images to technical specifications and UK retail pricing information is present in the interactive version, which is fully searchable and also allows users to add notes to pages for future reference.
Harvey Roberts, Audio Technica’s senior UK marketing manager said, “In this electronic age it’s important that we provide our customers with on-line support that makes life as easy for them as possible. The interactive nature of the electronic catalogue, with its ability to create notes on customer preferences, ordering reminders and so on makes it a very useful resource for Audio-Technica’s UK dealers.”
