News
MIA wins space in national daily
Andy Barrett Oct 10 2008, 10:03am
Independent’s monthly music magazine opens pages for instrument info
The MIA has established an agreement with the Independent newspaper to feature advertorials in the publication’s monthly music magazine. The pages give suppliers the chance to feature instruments or ranges of instruments and/or the services they provide for a fee of less than £900.
The initial issue came out on October 3rd with a page on guitars and a double page spread on drums, with Yamaha, Roland and JHS featuring articles (among others) and Chris Wright’s Drumwright store also featuring.
“This is exactly the sort of thing the industry needs to be doing more of,” commented Paul McManus, the MIA’s CEO.
“The magazine reaches the A, B and C social groups and more beyond that. We have already had a tremendous response from the public calling the MIA offices and asking about various promotions that we organis.”
The agreement with the paper is an informal one, which means that as long as the advertisers continue to come on board and the subject and copy are agreed upon, there is no limit as to what can be run.
The next issue is due early in November and those interested in participating can call the MIA office on 01372 750600.
