News
Gibson wins BT Digital Music Award
Rob Hughes Oct 3 2008, 4:19pm
Robot Guitar tops Best Music Hardware category
Gibson’s Robot guitar has been awarded with the prestigious Best Music Hardware Award at the BT Digital Music Awards 2008. Now in its seventh year, the event was held at the Roundhouse in London on Wednesday October 1.
The Best Music Hardware Award, in association with Stuff Magazine, was decided by a panel of distinguished industry judges. Beating off stiff competition from the Motorola ROKR E8 and Ripserver, the Robot guitar – the world’s first guitar with robotic technology – was chosen for its innovation, usability, style and price point among other features. The guitar eliminates tuning problems for guitarists and automatically tunes to standard A440 tuning. It also allows players to access six commonly used altered tuning presets at the push of a button. It can be intonated in seconds after string changes, truss rod adjustments or change in weather conditions.
“The Robot guitar was a vision I had for many years prior to its production and to win Best Music Hardware at the Digital Music Awards goes to prove that it has been embraced by musicians around the world and I am delighted.” said Henry Juszkiewicz chairman and CEO of Gibson Guitar.
The annual Digital Music Awards were presented by TV’s Fearne Cotton and Rufus Hound and filmed for ITV2. Bands performing in between the awards included Sugababes, Ida Maria, British Sea Power, Sam Beeton, Fightstar and Iglu & Hartly.
Other award winners included Kylie Minogue who picked up best pop artist and best innovation for the site Kylie Konnect (kyliekonnect.com), where fans can create their own profile on the site dedicated to the pop princess. Coldplay picked up an award for Best Official Music Website, which featured the free download of their single Violet Hill. The band also picked up the Best Rock/Indie Artist award. Radiohead walked away with the Artist of the Year award fighting off competition from Leona Lewis and Bloc Party. Further winners included The Zutons for Best Video Podcast, Vampire Weekend for Best Breakthrough Artist and The Camden Crawl 2008 for Best Mobile Campaign.
gibson.com
