News
Gem Signs Shure
Rob Hughes Jun 27 2008, 10:01am
New partnership for distribution of the award winning SE range
In a new partnership, Gem will handle distribution throughout the UK of the critically acclaimed SE range of Sound Isolating Earphones as well as Shure Distribution’s widely successful Music Phone Adapters to new retail partners, effective immediately.
Shure’s line of SE sound isolating earphones range from the introductory SE110, which were voted ‘best in-ear earphones’ at the recent awards for What Hi-Fi Sound & Vision, and the top of the range SE530PTH, which won the 2006 Industrial Design Excellence Awards. Gem is also set to distribute the Music Phone Adapter (MPA), winner of the Best in Show at the MacWorld awards in 2007.
Paul Crognale, Marketing Manager, Shure Distribution UK said, “We’re thrilled at the exciting road ahead of us with Gem. With the SE earphones and our MPA being so well-received by audiophiles, we are sure that Gem can create new retail opportunities for our brand.”
Simon Lee, Commercial Director, Gem added “Shure Distribution is a well respected company that produce hi-end products unparalleled in their field. This partnership is set to benefit Gem’s retail customer base by providing better choice of high quality products in the audio sector and establishing this highly respected brand in the earphone category.”
