News
New website for Rico
Rob Power Nov 16 2007, 9:45am
Barnes and Mullins brand settles in to new online home
Joining the ranks of the distributor's lines to have a brand specific website, www.ricoreedsuk.com will feature product information, artist news and the opportunity to sign up to the Rico Woodwind e-newsletter.
“With D’Addario’s acquisition of the brand a couple of years ago, the standard of marketing and point of sale material has increased dramatically”, commented marketing manager Alex Mew. “It was essential that we represented such an important brand in such a way that we could communicate specifically to our home market.
D’Addario’s commitment to Barnes and Mullins is greatly appreciated, and we are sure that with the addition of the UK specific Rico website – as well as numerous national Rico Clinics and Workshops – we will be able to repay their commitment with higher sales and a heightened profile for the brand”.
