News
All-new retail model for Guitar Center
Rob Power September 13 2007, 04:45pm
Hi-Tech Custom Shop set up to offer a change for US musicians.
The Hi-Tech Custom Shop aims to provide access to rare and specialised gear for customers who are after something special aside from the usual MI retail fare. The planned inventory includes limited custom editions, exclusive product and artist-endorsed items.
To mark the launch, Guitar Center has purchased the last eleven Akai MPC 4000s ever made. The Akai MPC series was used by such musicians as Kanye West and Pete Rock, and the units that have been bought by the chain have been customised electronics whiz Bruce Forat.
"For the launch of Guitar Center's Hi-Tech Custom Shop, we wanted to offer something incredibly special," commented Guitar Center assistant buyer Tony Baraz. "The Akai MPC is iconic in adn of itself, but when customised by a monster talent like Bruce Forat, it is a work of art."
