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New packaging redesign for Hidersine rosins

Release Date

Out Now

Product Type

Rosins

Manufacturer

Barnes & Mullins

Contact

http://www.bandm.co.uk/

Laura  Barnes
New packaging redesign for Hidersine rosins

All circular rosins are mounted to a traditional microfibre cloth inside a strong, easy-open cardboard box.

Barnes & Mullins has revealed updated packaging for its Hidersine rosins.

The packaging overhaul to the brand’s Deluxe, Standard and Junior rosins is designed to benefit both retailers and customers. Whilst still staying true to Francis Hider’s original rosin recipes from the late 19th century, the new and improved packaging offers a fresh visual twist that harks back to the original box designs of the mid-20th century.

Each range is now clearly distinguishable with the introduction of uniformly sized, colour-coded boxes – violin in red and cello in blue.

All circular rosins are mounted to a traditional microfibre cloth inside a strong, easy-open cardboard box, with the Junior range composed of 10 gram cakes presented in compact, easy-to-hold plastic sleeves, making them ideal for the younger player.

The global launch of these updates will further cement Hidersine’s continued success in the bowed instrument market having received industry awards over previous years, including ‘Best Stringed Instrument’ for the Vivente violin outfit in 2015.

Hidersine rosins are available to order within the UK and Ireland direct from the Barnes and Mullins sales team, and internationally from Barnes & Mullins’ new export manager, Phil Harrop.

Pricing is as follows:

Hidesine Deluxe Rosin (Violin/Cello/Double Bass): RRP £5.65
Hidersine Rosin (Violin/Cello): RRP Large £5.40 / Medium £4.80
Hidersine Junior Rosin (Violin/Cello): RRP £2.99

For more information visit http://www.bandm.co.uk

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Tags: barnes & mullins, hidersine, new gear, rosins, packaging

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