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Yamaha's 2017 Piano Upgrade Promotion promises 'best ever' part-exchange offers

Laura  Barnes
Yamaha's 2017 Piano Upgrade Promotion promises 'best ever' part-exchange offers

Yamaha has announced the return of its hugely popular Piano Upgrade Promotion.

This year’s campaign promises Yamaha’s best ever part-exchange deal with customers being offered an even more affordable route to owning a new Yamaha Silent or TransAcoustic piano.

Launching on September 1st, this year’s Pan-European campaign gives customers the opportunity to trade in any 88-key digital or acoustic piano and receive Yamaha’s best ever guaranteed upgrade price, which combines with any additional part-exchange value offered by participating dealers.

The promotion will be supported by a wide-ranging online, print advertising and PR campaign backed by new in-store point of sale materials and press support promoting the affordability of new Yamaha piano ownership.
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“This year’s Upgrade promotion offers our best value ever, and as we’re seeing a massive increase in interest in Silent Technology we have focused on Silent and TransAcoustic instruments, one of our biggest growth sectors,” said Yamaha’s Leanne Barrell.

“Yamaha Pianos are the only pianos to have been awarded the prestigious International ‘Quiet Mark’ which highlights the world’s best Quiet Technology products and drives new interest in wider consumer media.”

Don’t miss out on what promises to be a successful campaign and speak to your Yamaha sales representative today.

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Tags: Yamaha , piano upgrade , yamaha transacoustic , piano upgrade promotion , Yamaha Silent piano

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