String-cleaning product, The Swipe, is back on the market in the hands of its original owner, and looking for distribution.
The product, which is marketed as the world's most simple and effective instrument string cleaner, has undergone some major changes. It has been re-styled in a pale blue colour, and has totally new packaging and counter top display boxes.
In addition, creator and founder of The Swipe, Giles Beerbohm, has taken back control of the business, along with top British luthier Alister Atkin, and new financial director, Michael Moody, founder of a FTSE 100 company.
Beerbohm explained: "The previous owners of The Swipe decided to try to sell purely on-line. They dropped all retail outlets, and distributors. This was something of a mistake on their part, but allowed me to take back control of the whole thing again.
"We are approaching things very differently now, from the grass roots up, and are teaming up with musicians, bands, approaching colleges, and are looking for distribution both in the UK and internationally. With the contacts Michael Moody has, and also Alister Atkin, things are happening very fast around the world, and we have meetings set up in Hong Kong, Singapore, Japan, China and of course at Musikmesse. We want The Swipe to be as common as guitar strings, and sold globally, and we are amazed how fast this seems to be happening".
Beerbohm launched The Swipe nine years ago. It was distributed by JHS and various other distributors around the world, including St. Louis Music in the US. Five years ago he lost control of the business, but retained an interest in it. Alister Atkin has been bundling The Swipe with his new guitars and it has also found favour with some classical musicians as it effectively removes excess Rosin, and is entirely chemical free.