MSL Professional has appointed Steve Beeston as sales manager.
Beeston brings more than 20 years experience of MI and pro audio retail and distribution experience to the role, having previously worked for a number of suppliers and manufacturers, such as Focusrite, TC Electronic and Sound Technology.
He will now be responsible for on-the-road sales and trade show support for the brands within the London-based company's portfolio, including JoeCo, MixVibes, Two Notes and Sonoma Wire Works.
"We're delighted to welcome Steve on board as we head towards the end of our first year in business," said MSL's managing director, Simon Lowther. "Steve has a wealth of industry experience and is known by many of our dealers, so he will be a great asset to the company as we begin to expand into new areas of the market."
Beeston added: "I'm really pleased to be joining the MSL Pro team. It's an exciting prospect to be involved with a company that is still in its early stages, as there is so much opportunity for business development.
"I'm looking forward to working closely with MSL Pro's dealer network to help increase brand awareness and support various sales initiatives."