Cymbal specialist, Sabian, has launched a new Facebook app to back up its 'Obsessed' campaign.
The campaign is all about drummers and their Obsessions. In a series of revealing print ads and videos, the cymbal brand’s most famous and iconic artists – among them Neil Peart, Mike Portnoy and Jojo Mayer – have shared their Obsessions, musical and non-musical. And now drummers from around the world have also been invited to share their own through Sabian's first ever Facebook app.
“Throughout this campaign, our endorsers have told us about a musical obsession, a life obsession and a Sabian cymbal obsession. We’re now giving our customers a chance to do the same, and we’ll feature the best obsessions prominently on our Facebook page,” said Sabian eMarketing coordinator Katie Bursey.
Although it is the firm's first Facebook app, it has used social media before in a brand campaign, most notably in its Cymbal Vote, where for the second consecutive it allowed their customers to vote and decide their new product offering.
You can see the Facebook campaign here.