The organisers behind the national Learn to Play Day are building excitement for the upcoming event with a major marketing campaign.
MI Pro recently reported on the suppliers, stores and celebrities who have already committed to making this year's event even bigger than last year's including Al Murray and Pink Floyd's Nick Mason.
The event was featured in yesterday's London 2012 Legacy e-newsletter that is sent to around four million people who have signed up to receive London 2012 updates. Also, comedian and drummer Al Murray, who is a big supporter of the event, will be doing an interview on BBC 6 Music The Radcliffe & Maconie Show, on 19th February in the early afternoon.
Those behind the event are also running competitions where readers can win over £800 of gear from Orange including an OR15H head and 2x12 cab from Orange and Classic Rock magazine. There is also a Blackstar HT-Club 50 all-valve head and HTV-412 speaker cab up for grabs from Mojo magazine.
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“The event is designed to welcome people into music shops and inspire them to get playing” said Paul McManus, CEO of Music for All. “People are often surprised to discover that they are musical and simply need a musical 'experience' to get them started.”
“We ran the first Learn to Play Day last year in just 60 stores and reckon that over 10,000 people enjoyed a free taster lesson with a huge number, up to 40 per cent in some areas, continuing their interest afterwards. This year will be a much bigger, truly national event, with people having an opportunity to try an instrument in many more music stores all over the country.”
This year's event takes place Saturday 16th March.
For more information on the event please visit the Learn to Play Day website.