Newly crowned Multiple Retailer of the Year, Musicroom, cut the ribbon on its new store in Denmark Street yesterday, featuring the first of Casio's new Music Studio shopping spaces.
To celebrate the opening, a launch event was held at the new store with music from Will And The People and Josh Bailey, pianist with UK hip hop artist Chipmunk.
The store at 11 Denmark Street has been designed to be bright and inviting to music enthusiasts at all levels. Opened in partnership with Casio Electronics, it showcases the first ever Casio Music Studio, a dedicated shopping space for all of Casio’s instruments, including the latest digital-pianos and keyboards, aimed at everyone from beginner to professional.
Simon Pollard, managing director of Musicroom, said: “Denmark Street is the perfect location for our new store. It is steeped in musical history and many a would-be rock star has walked the dusty pavements hoping for their big break. Our new store at number 11 has a huge selection of musical instruments to suit everyone’s aspirations and will breathe new life into the street. It complements perfectly our second store on Denmark Street, which is packed with sheet music and song books from the great stars, all perfect gifts for Christmas.”
Andy Carvill, Casio's music divisional manager (pictured right, with Musicroom chairman Iain Davidson), added: "We are all very excited about this partnership with Musicroom and very proud of the first Casio Music Studio and the commitment it represents to the music industry by Casio."