Aria boss Martin Hartwell has joined Rosetti as MD, taking both the Seymour Duncan pick-up brand and Fusion accessories range with him.
Hartwell has been installed as managing director with immediate effect, bringing some 27 years experience in music retail and wholesale.
Doug Ellis and Barry Warner, co-chairmen of Rosetti, said: "We are extremely pleased to welcome Martin to Rosetti. His expertise and leadership have proved highly successful and we are looking forward to taking Rosetti from strength to strength with Martin at the helm".
Commenting on the appointment, Hartwell added: "I’m delighted to be welcomed to Rosetti, the role represents a great opportunity to work with one of the industry's longest-established and highly respected distributors."
In a triple coup for the firm, it is now the exclusive distributor for Seymour Duncan and D-TAR products for England, Wales and Northern Ireland (with Aria continuing to sell in Scotland and Ireland) and also Fusion products for the UK and Eire
The firm added: "We are delighted to be adding these two progressive and exciting manufacturers’ products to the Rosetti portfolio, they both manufacture market leading products which are in high demand. We greatly look forward to working with them and our dealer network through 2012’.
Alex Semple, international sales manager at Seymour Duncan said: "We are excited to be making this appointment. Rosetti are highly regarded for the professional service which they deliver to music retailers and we very much look forward to a bright future together".
Nicole Szekeres, director of Fusion Products added: "They are one of the UK’s leading distributors and we look forward to working together to build Fusion sales for UK retailers."